Each project brings expectations, new challenges and approaches to solving our customers' problems. Throughout the process, we focus on one parameter: customer satisfaction. To facilitate wholesome and comfortable client interactions even more, PETKUS Academy organized an extensive product training for sales staff from different regions and time zones of the world.

The hybrid format of the training allowed participation of over thirty colleagues live at the training location near Hanover and twenty more online.

The program covered a range of topics: from deepening product knowledge and insights into existing and new markets to workshops on improving sales skills: “Concept of a modern soybean plant”, “New generation of cleaners”, “Latest developments in vegetable and seed technology, “New AI and upcoming optical projects”, “How to manage sales leads and bring it to success”.

Innovation is the heritage of a long company tradition - it is the PETKUS DNA. In the recent years, no other company has been able to introduce as many innovations to the market as PETKUS. The December training fully demonstrated the whole spectrum of PETKUS’ innovations and relentless improvement of solutions, products, and processes in the HQ. All this with the aim to transfer the advanced technologies and expertise in seed and grain cleaning further on to our clients and to strengthen their businesses.

No doubt the renewed training sessons will help us to continue to offer competitive solutions, to connect and strengthen the global team and, above all, to provide the best possible service to our customers.